Helping Women Entrepreneurs Build Brands, Sell Confidently & Thrive in Business + Life
Creative branding, strategic coaching, and wellness solutions that empower you to grow your business authentically.
I’m where rhinestones meet revenue goals — boots, beauty, and billion-dollar ideas. I’m half hustle, half high heels, all results. Part cowgirl grit, part C-suite glow-up, I bring boardroom brilliance with a side of backroad boldness. Think Barbie dreams with boss-woman deals, equal parts glam, grit, and get-it-done.
Im Ashley Abarr,
If Cowgirl Barbie and a Fortune 500 CEO had a baby, she’d be me.
business coach, creative branding expert, and wellness advocate dedicated to helping women entrepreneurs scale with confidence
After climbing the corporate ladder to six-figure success, I realized my true passion was helping women break free from burnout, find their voice, and build a business that aligns with who they are.
Whether you’re ready to master your sales strategy, elevate your brand visuals, or take better care of your mind and body, I’m here to guide you with strategy, creativity, and unapologetic authenticity.
work with me
Services
work with me
When it comes to your business and your wellness, there's no one-size-fits all solution. Together, we'll determine what services you need to reach your goals. Click below to learn more about what I offer and then visit my contact page to inquire.
HOW WE CAN WORK TOGETHER
Coaching & Consulting
That Gets You Booked Out
1:1 Coaching & Consulting
Personalized, high-touch business growth support that blends sales strategy, brand clarity, and systems to help you scale without burnout.
That Girl Sells Differently
My signature program that teaches women to sell authentically, ditch the sleazy tactics, and close more clients with confidence.
The BESTIES Boardroom
A powerhouse membership community for women entrepreneurs who want ongoing coaching, workshops, and accountability — plus a network that always has your back.
learn more
learn more
learn more
Photo, Video & Visual Consulting
Your Power. Documented. Your Brand. Unforgettable.
Your visuals aren’t just for looking good — they’re for getting booked. Every photo, every video, every design element sends a message to your dream client. I make sure that message says “I’m the one you’ve been looking for.”
Through strategic visual consulting and my Signature Branding Experiences — Booked & Branded, Authority Lens, and Reel Power — we’ll create content that aligns perfectly with your brand identity, tells your story, and converts.
From refining your brand’s visual language to delivering scroll-stopping assets, I help you step into your authority, own your presence, and show up in a way that makes people want to work with you.
see brand experiences
see brand experiences
Elevate with Ashley
Because Your Business Thrives When Every Version of You Does
I know what it’s like to battle self-image, weight, and confidence from the time you’re a little girl. For me, it started at nine years old — and it took years of trial, error, and self-discovery to feel at home in my body.
I’ve lost over 100 pounds, healed my relationship with food and fitness, and learned how to manage my ADHD and energy levels through intentional choices and the right wellness tools. But more than that, I’ve taken a wholeness approach — because real self-care isn’t just a bubble bath, and it’s not about chasing perfection. It’s about giving your body, mind, and soul what they need to show up as the best version of you.
When you feel strong, confident, and aligned in your body, it shows up in every sales call, every photo, every room you walk into.
This is about building a business and a life you love — from the inside out.
Start Your Self-Care Journey
Nail Your Pitch, Own Every Room
Your pitch should make people remember you — and want to work with you. In this free guide, I’ll walk you through exactly how to craft and deliver a pitch that feels natural, builds instant connection, and opens the right doors.
Grab your copy now and start making every conversation count.
get the free guide
Erica T.
“Ashley made me feel like an absolute goddess. From start to finish, the experience was empowering, elegant, and completely unforgettable. I walked away not just with stunning photos, but a renewed confidence in myself. If you’re on the fence – do it! You deserve this!”
"Ashley made me feel like an absolute goddess."
★★★★★
Taylor W.
As a photographer, I hate having my pictures taken so I expect to only like maybe 2-3 photos of me. I love them ALL. I don’t think you understand how huge this is for me to feel more confident putting my face as my brand. Thank you like a million times over! I finally feel professional but also cute and confident.
"I don’t think you understand how huge this is for me"
★★★★★
lena
Working with Ashley as a brand strategist and sales coach was incredible! She not only provided amazing feedback on my video scripts but also had a ton prepared FOR ME when I got to our brand strategy session. I loved her positive and fun energy and she made the experience of being on video for social media a blast. You can count on Ashley to lift you up and be your biggest supporter for your business and sales goals. Highly recommend a session!
"Highly recommend a session!"
★★★★★
olivia
Ashley isn’t just a coach to me.. she’s someone I know will always have my back no matter what. She’s the definition of a true girls’ girl. Yes, she’s all about her business and helping other women build theirs, but at the end of the day, I know I can go to her for anything.
Ashley has pushed me in ways I never thought I could be pushed, and she’s guided me through every step of it. There’s not a single question I could ask her that she wouldn’t take the time to answer.
"She’s the definition of a true girls’ girl."
★★★★★
VALENTINA
Ashley completely transformed my brand identity! She really took the time to understand me and my vision, and then brought it to life in the most beautiful, cohesive way. Everything—from colors to fonts to the overall vibe—finally feels aligned and professional. I feel so confident sharing my brand now!
"Ashley completely transformed by brand"
★★★★★
KARINA
As a photographer I don’t enjoy being photographed & usually avoid photoshoots for myself. Having Ashley photograph me was so much fun, I forgot I don’t like being photographed. She guided me through the entire thing & delivered photos where I actually look like me. Stop searching, book her.
"Stop searching and book her!"
★★★★★
january conference
join me at my
This isn’t a day of passive listening and polite applause. We’ve built an immersive experience where every detail is designed to spark action, connection, and clarity you can actually use.
It’s part conference, part mastermind, part networking event — and 100% curated for women who are done with the fluff and ready for the kind of connections and strategies that actually move the needle.
join the waitlist
